Boosting Sales (1)

Frank, we just got our sales figures in and the numbers are very disappointing. What's going on here?

I haven't actually seen the new figures. How far have we fallen?

We were in sixth place at the beginning of the year and now we've slipped to the eleventh!

That's a considerable drop.

Wow, that's really bad news.

Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan.

Yeah, let's do that right now. What do you think the problem is?

Well, it seems our competitors have managed to carve a niche in the market.

They are now perceived as more "cool" or trendy than we are.

Perhaps we should consider getting some celebrity endorsements.

You mean like a rock star or a famous sports figure?

Yeah, that might help. The person has to be seen as kind of a rebel so we can associate our brand with individuality.

That's not a bad idea. I'll talk to the Board of Directors about that.

I'd also suggest we reevaluate our packaging.

Right now the box we sell our product in seems a little drab and colorless.

Yes, we could redesign our packaging.

But on the other hand, there is a recent trend to move away from excessive packaging.

You know... to help save the environment.

That's another way we could go.

We could reduce our packaging, and then advertise our environmentally-friendly business policies.

Being "green" is definitely cool these days.

Perhaps environmentally-friendly packaging would appeal to a younger customer demographic.